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About Gussy Dup


Gussy what?

The name 'Gussy Dup' comes from the expression ‘to get gussied up’ which means to get dressed up in a showy kind of way. 

Founder Simone Kelly used to spend hours searching for unique, colourful, affordable art for her home – only to find very often (once the artwork had been added to her cart) that the cost of framing the prints would completely blow her budget. Frustrated, she thought ‘there must be a better way’. A better way to source modern, colourful, affordable art without wasting hours looking for it. And a better way to display it that wouldn’t ‘break the bank’. 

One day, she had an idea. Why can’t art prints stick straight to the wall just like those cute, animal decals you can buy for kids’ nurseries? 

The idea for Gussy Dup was born. 

Simone then spent over a year experimenting with different materials to develop a product with just the right level of 'tack' to ensure your large work of art will stick to the wall and stay there until you decide to safely remove it without causing damage to your wall.

Simone also set about sourcing art from all over the world that would appeal to others just like her, who love colour, and love making their space a welcoming and inspiring one – and one they can feel proud of.

We like to think we’ve taken all of the hard work out of gussying up your space – we’ve curated a modern, colourful collection of the most versatile art prints around – frame them just as they are, or peel off the backing and stick them straight to the wall. Either way, we hope you’ll have some fun…

Buying art should be enjoyable, it shouldn't feel like a lifelong commitment.